Connecting Your Work to Earth Day South Sound 2020
Thank you for becoming part of this initiative! Use this guide to help communicate your involvement in the Earth Day South Sound campaign.
What is the Earth Day South Sound Campaign?
Earth Day South Sound 2020 is a year-long community stewardship campaign to celebrate, plant, and care for trees across the South Sound. We want to connect people more deeply with the trees around them while fostering a culture of environmental stewardship.
The goals of this initiative are centered on community building and meaningful action. We hope to count a healthy tree for every child through:
Increasing canopy cover in the South Sound by planting more trees
Encouraging residents to maintain and care for existing trees year-round
Integrating tree celebration and education opportunities with the work of our community partners
Who’s Involved?
An ever-expanding collaborative of organizations, businesses, and individuals committed to working together to plant and care for trees in the South Sound as a way of celebrating the 50th Anniversary of Earth Day.
Key Messages
Healthy trees are part of healthy communities--by protecting the air and water we rely on, they protect us.
Trees in our communities provide many benefits--cleaning the water flowing into Puget Sound; purifying the air we breathe; providing wildlife habitat; beautifying our neighborhoods; and so much more.
Protecting the trees we already have is an essential action we all can do.
Everyone can get involved in this campaign, whether by planting a tree, volunteering your time at a community event, taking our Tree Pledge, or by sharing your Tree Story with us!
Timeline
February-April
Submit your Earth Day/Month event to the earthdaysouthsound.org website to be featured on the event calendar
Submit your Tree Story to the earthdaysouthsound.org website April:
Share Earth Month kick-off announcements from official campaign accounts
The first campaign event will be the Earth Day Kickoff Celebration at Point Defiance Zoo & Aquarium April 4th-5th
April 22nd is Earth Day--participate in the Tree Hug and Celebration
Join campaign partners at community events! Details on the calendar page May-September:
Continue sharing campaign social media materials
Work with TTF and other partners on how to integrate tree education and celebration into your existing programming
Support restoration projects around the South Sound (or plan new ones!)
Start planning a planting event, or look for others to support October-February
Planting season! Create or join a planting event
Share your Tree Stories, event photos, etc! Don’t forget to tag @EarthDaySouthSound or use our hashtags
Engagement Tools
Share information about the campaign and connect your own work to the broader effort by using the tools below.
Website: www.earthdaysouthsound.org
Use for: Listing your event, directing people to sign up for volunteer opportunities, find out about events, learn more about the initiative, submit a tree story, make a donation
Campaign Brand Package: logo, color palettes, graphics
Use for: advertising your own event, sharing news about the campaign in newsletters, emails, social media, etc.
Earth Day South Sound Social Media:
Instagram: @earthdaysouthsound
Use for: Share your Tree Stories here and tag us! Also share and tag us in any photos you have of planting events, tree hugs, etc!
Facebook: @earthdaysouthsound
Use for: Share your Tree Stories here and tag us! Reshare our campaign content, engage with community members, and promote your organization’s Earth Day activities.
Hashtags:
#earthdaysouthsound
#southsoundtreehug
#hugatree253
#southsoundtrees
Sample Copy: Contact us at trees@earthdaysouthsound.org to get our Partner Messaging Copy Toolkit with draft Instagram captions, emails, Facebook posts, and tweets.
Inflatable Globe:MetroParks’ 12’ model Earth
Use for: large events. For inquiries about globe use, please contact Zachary Hawn (zachary.hawn@pdza.org).